How AgriWebb manages to get timely, accurate and relevant data. [Case Study]

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AgriWebb AgriWebb provides software tools and that bring modern farming practices into the digital age. At AgriWebb, they needed to find a way to create a complete 360-degree overview of their company.

If you want you may also read Viral Launch’s case study too.

A few introductory words

AgriWebb provides software tools and that bring modern farming practices into the digital age. AgriWebb’s platform tracks data from animals, inventory, medical reports, and much more, giving users key insights into the efficiency of their operation and practices. The platform is designed by a data- and technology-driven team that uses their extensive agricultural experience and bleeding edge innovations to deliver robust performance-based analytics to their clientele.

They quickly realized that they lacked the 360-degree view of their company even though they had high-quality data on their operations. A problem that needed to be addressed. Shortly after, they recognized that they needed a circumspect view of the organization in order to understand who their customers were, how they first got them, and how those customers moved through their sales pipeline.

The Challenge

One of the biggest problems the Head of Growth and his team identified was an issue of waste which linked to one of its internal processes. The engineering team regularly had to create and run custom scripts to export data on things like product usage, sales, and marketing data in order to update stakeholders on the company’s performance. Describing the problem….

“when we needed an update on our company performance, our engineers would produce a CSV file by running a custom-built javascript with the required metrics numbers, such as the number of users, active users, companies.” 

So they had to do a ton of detective work between excel sheets and ad-hoc platforms with no unified picture across the business.

The Analytics Stack

Further explaining their data stack and talking about their tools and how they have used them for their processes. So one by one:

  1. Salesforce Pardot: to create a sales funnel using our production data.
  2. Salesforce: for Customer Relationship Management
  3. Intercom: for messaging & ticketing.
  4. ChargeBee: for ease of managing the invoices and payment system.
  5. MailChimp: for storing and first evaluation data.
  6. Mixpanel: for analyzing the behavior of their customers on their website and apps
  7. Stripe: to simplify their billing and subscription workflow
  8. Google AdWords: for their digital advertisement
  9. Blendo: the tool that makes ETL extremely easy. Blendo replicates consistently all of our sources’ data into a database that we use for analytics and automation.

 

Adding Blendo for the Solution

Blendo’s ready-to-use data models combined with built-in 1-click integrations allowed AgriWebb to abandon manual processes in favor of an improved automated data infrastructure. They effectively manage to:

  • leverage the data from their multiple cloud sources
  • in far less time
  • with higher accuracy and availability.

With Blendo, AgriWebb is able to dive deeper into all their marketing, acquisition, and retention efforts, ultimately giving them a scalable way of unifying data from various data silos for the purposes of offering key business insights for the development of best practices.

How Blendo Connects everything

Product team can view and input data via the CRM, and Blendo does a great job in gathering everything in one location. With Blendo they sync Salesforce Pardot, Salesforce, Intercom, ChargeBee, MailChimp, Mixpanel, Stripe and Google AdWords in their database.

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Conclusion

Now that AgriWebb has a handle on their data integration needs, they’re able to make investments in user experience, process and improve technology to engage, acquire, and retain more subscribers. You can find more details at the AgriWebb’s Case Study.

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