Blendo empowers organizations to understand their customers and business with analytics-ready data. For years, business, sales or marketing executives struggled to employ their data in ways that would help them to revolutionize their view of their organization. Blendo wants to help them succeed.
Today, Blendo is furthering this effort with the exciting announcement that we are a Segment Partner and will participate in the launch of their new Developer Center.
Now Blendo will be a destination in Segment. That will enable loading your raw analytics and customer data into any data warehouse, effortlessly as always – the Blendo way.
Why Segment ❤️ Blendo?
If you’re already a Segment customer, you know Segment is an easy way to handle the analytics installation process and have raw event data from your website, app, servers anywhere you want.
Data-driven organizations want to “see” their product and customer event data along with their sales, marketing, billing or support data. Then analyze them together to answer detailed questions about their customer and her journey.
Data-driven organizations want to “see” their product and customer event data along with their sales, marketing, billing or support data to analyze them together to answer detailed questions.
With Segment, you have the customer events annotated and structured for you. From there, Blendo is the glue that enables frictionless access to cloud data from every function in the company (i.e.finance, product, engineering) plus Segment into a data warehouse.
Accessing your data into your data warehouse opens the possibilities of insights like never before. For example, combining customer event data from Segment with Salesforce allows you to understand and segment your customers From there, you can use sources like NetSuite to track customer activity back to revenue generation or Pardot to measure your marketing ROI and impact.
Segment and Blendo‘s integration will enable accurate business analytics, across all your customer touchpoints.
Flexible Data Analytics Infrastructure Minus the Technical Overhead.
To achieve business analytics across all customer touchpoints requires a data infrastructure stack that may sound intimidating, demands time, effort, and technical expertise, but not anymore.
Data-driven organizations usually have or working to get a data warehouse to store their data, looking for a way to populate it with their data sources and finally analyze it.
Technologies like Microsoft SQL Server, Amazon Redshift, Google BigQuery, or Snowflake can help organizations run a data warehouse in hours up to minutes. However, how do you populate it with your customer touchpoint data?
Blendo is data warehouse agnostic platform that with less effort, time and technical overhead can populate your Amazon Redshift, Google BigQuery, Microsoft SQL Server, PostgreSQL or Snowflake data warehouses with analytics-ready data from your data sources.
90% Reduction in Implementation Time from Raw data to Insights
From having raw data into your data warehouse to the moment you have the first insights you need time. You want time to understand the data, build the data models and then find the insights that drive your customers, conversions or sales.
With Blendo connecting all the data sources is a matter of few clicks and you will get analytics-ready and optimized data from data sources like Segment and Salesforce into your data warehouse that can reduce your time of implementation by 90%.
Understanding your Customers
There more data points you have with your customer the more possibilities you have to understand their customer journey, influence engagement and affect conversions.
Having product event data from Segment into your data warehouse can help you use the events you created in Segment like Identify, Track, Page or Screen and query them in pure SQL. You will be able to identify timelines of events or accurately segment your customers.
|Sync your Product data from Segment to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
Fetch your sales data into your data warehouse if you are looking for insights in sales (e.g. Salesforce into Amazon Redshift) along with your product events data. That way you can drill down to your sales data and understand better which actions of your customers create more conversions and which not.
|Sync your Sales data from Salesforce to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
Customer Success Data
If you are using customer success platforms like Intercom, Segment gives you the ability to track the events inside Intercom, but you cannot analyze it. Pulling everything from Intercom into a data warehouse, along with your product events can give you insights on customer onboarding and success touchpoints.
|Sync your Customer Success data from Intercom to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
With Blendo, your data from NetSuite, Stripe or Chargebee are just a click to connect with your data warehouse. Get valuable insights by adding the monetary part in the game.
|Sync your Finance data from NetSuite to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
|Sync your Billing and Subscription data from Stripe to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
|Sync your Billing and Subscription data from Chargebee to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
Marketing data from Facebook Ads, Linkedin Ads or referral data can help you enrich the profile of the customer with your marketing channel information and cost to calculate CAC. Connect your marketing data sources with a few clicks with Blendo.
|Sync your Marketing data from Pardot to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
|Sync your Marketing data from LinkedIn Ads to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
|Sync your Marketing data from Facebook Ads to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
Customer Support Data
Last but not least using Blendo to connect data from Zendesk or Freshdesk will add the effect of your customer support team in the loop.
|Sync your Customer Support data from Zendesk to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
|Sync your Customer Support data from Freshdesk to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
We are proud to be launching the new Development Center with Segment. Blendo, as a Segment destination, multiplies the value that you can get from your analytics as it can help you load your customer event data from Segment to any data warehouse with analytics-ready data for your team.
For Blendo, this integration is essential, because it brings us closer to data-driven organizations that want to understand their customers even better and achieve true business analytics.
We hope you’ll be able to use Blendo + Segment to improve your customer understanding and empower your analytics initiatives for 2019!