Business Intelligence

Customer support is an important function of your company, and although in the past was considered more of a hassle that was keeping profits down, now people have started to realize that support [...]

Do you want to improve your retargeting on Facebook? Of course, you do. How about enriching it with some customer behavioral data from our product? OK, let’s take it a step back. Creating a [...]

You are a SaaS business and you have created the perfect customer acquisition strategy. You execute it flawlessly and people start flowing to your landing pages. Defining and keeping track of [...]

Customer Success is everywhere. It encompasses everything we do in our customer’s lifetime and his interaction with our company. From sales and marketing to the moment the customer signups. [...]

The goal of marketing is to make potential customers aware of our product and to acquire some contact details that we can use to contact her in the future and try to convert her into a paying [...]

There are over 10 million search results when searching for posts about email marketing optimization. There are even more resources on helping you to succeed this optimization. But how can you [...]

Despite the differences between transactional emails and email marketing, when it comes to analytics the fundamental metrics and KPIs that we should be tracking are quite similar. The main [...]

Email marketing is still relevant and if you are not yourself already using it for your business, there are plenty of resources like these statistics out there to convince you on this fact. What [...]

The Intro Being in a company where everyone is an engineer, means that sooner or later you will have to deal with things that are completely out of your comfort zone, for me this happened when I [...]

How many touch points do you have with your customers? One, three, four, ten? Companies analyze their data in their websites, their email campaigns, their support, and sales team. These data [...]