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The Intro Being in a company where everyone is an engineer, means that sooner or later you will have to deal with things that are completely out of your comfort zone, for me this happened when I [...]

As a marketer there’s a wealth of data that you have access to, containing information that waits to be harnessed. It’s this information that data science promises to turn into actionable [...]

In a data-driven world, “Choosing your Goal” is the first and most important piece of the story. From there it will show you how to progress forward. To “Track your Goal” [...]