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Lead Scoring and the idea behind is not at all new. Its computation is a common practice in many companies. The reasons vary but they all come to this. Every company loves to have high conversion [...]

For quite a while I have been wondering how we could possibly use the customer support data we get from sources like Intercom to improve our customer experience. In this post we see how our [...]

Issue 8 Intercom Analytics: How to build a dashboard for Customer Success Customer success isn’t easy. It costs time and money. But putting your customers front and measuring your efforts pays [...]

The most important KPIs to measure the success of your lead nurturing campaigns: A case study with Mailchimp As in everything else in business, it is crucial to identify the right KPIs that will [...]

How to Build a Custom Dashboard to Track the Most Important Metrics & KPIs of your Email Marketing Campaigns   This time we went 100% hands-on. We wrote a post with how to setup and [...]

How to Build a Custom Dashboard to Track the Most Important Metrics & KPIs of your Email Marketing Campaigns   This time we went 100% hands-on. We wrote a post with how to setup and [...]

Email Marketing Data versus Transactional Email Data (read now) As we rely more and more on analytics for email marketing, it is becoming important to select the tools that we’ll use by also [...]

The Best Blogs Every Data Analyst Should Follow (read now) Data Analysts and Data Scientists are looking every day to uncover insights in a sea of data. What about looking to find the best [...]