Email Marketing Analytics: Tracking Metrics & KPIs
There are over 10 million search results when searching for posts about email marketing optimization. There are even more resources on helping you to succeed this optimization. But how can you [...]
How to Get Your Email Marketing Data
Email marketing is still relevant and if you are not yourself already using it for your business, there are plenty of resources like these statistics out there to convince you on this fact. What [...]
How to be better in Marketing by Learning Statistics
The Intro Being in a company where everyone is an engineer, means that sooner or later you will have to deal with things that are completely out of your comfort zone, for me this happened when I [...]
How to load MailChimp’s data into Tables and DataFrames
Email marketing campaigns using a SaaS platform like Mailchimp generate a large number of data that can be used to: Better understand our customers Monitor and optimize our email marketing [...]
Mailchimp Data Preparation & Modeling for Email Campaign Optimization
In this article we’ll use the information we can derive from the structure of the email campaign data coming from Mailchimp, to craft new variables or features that hopefully will help us with [...]
Our new Mailchimp Integration to easily pull your email marketing data
Please raise your hands if you use Mailchimp for your marketing efforts. We use it here at Blendo to send out our blog emails. That’s why we’re happy to announce our MailChimp [...]
How to load data from Mandrill to Redshift
There’s a continually growing usage of services like Mandrill. Mandrill  is a transactional email API for Mailchimp Users and it is ideal for sending data-driven emails, including targeted and [...]
