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In the past, Accounting was one of the first industries disrupted by spreadsheet software. With the advent of the cloud and software as a service (SaaS), applications like Xero or QuickBooks [...]

We are really excited about this one. Our team has released a new eBook to show digital marketers how to use Google’s Suite of free tools currently available to them in order to drive more ROI [...]

Despite the differences between transactional emails and email marketing, when it comes to analytics the fundamental metrics and KPIs that we should be tracking are quite similar. The main [...]