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Following the previous posts on predicting email churn (here and here), we continued investigating different model approaches for predicting churn, utilizing some very constructive advice we [...]

…but still you may think you have a heck of a model. In the latest post of our Predicting Churn series articles, we sliced and diced the data from Mailchimp to try and gain some data [...]

Customer support is an important function of your company, and although in the past was considered more of a hassle that was keeping profits down, now people have started to realize that support [...]

Can I predict churn? Having an email list and being able to predict my churn, is a valuable tool in the hands of any marketer. The idea of predictive analysis and its application in email [...]

You are a SaaS business and you have created the perfect customer acquisition strategy. You execute it flawlessly and people start flowing to your landing pages. Defining and keeping track of [...]

The goal of marketing is to make potential customers aware of our product and to acquire some contact details that we can use to contact her in the future and try to convert her into a paying [...]

There are over 10 million search results when searching for posts about email marketing optimization. There are even more resources on helping you to succeed this optimization. But how can you [...]

Despite the differences between transactional emails and email marketing, when it comes to analytics the fundamental metrics and KPIs that we should be tracking are quite similar. The main [...]