Viral Launch provides the software and services to let anyone research, source and sell successfully on Amazon. As VP of Product at Viral Launch, Christine McCarley needed to find a way to leverage volumes of available data to overcome customer churn.
A few introductory words
Viral Launch provides the software and services to let anyone research, source, and sell successfully on Amazon. Viral Launch provides premier access to Amazon seller optimization services for everyone, from homegrown lines to major labels.
Viral Launch has built a portfolio to include over 9,000 brands launching over 41,000 products resulting in $6.5B+ in fulfilled Amazon sales.
Therefore, all her efforts fell short of delivering actionable insights for customer retention and became resource-heavy and time-consuming. McCarley knew they were on the right path, but she was out of time and out of resources. The hunt was on for a company that could help Viral Launch quickly understand and overcome customer churn.
Viral Launch helps its customers find profitable products to sell on Amazon. As a subscription-based software, the platform is designed to help e-commerce brands source, launch, and dominate on the Amazon marketplace. Viral Launch offers a unique suite of integrated research, analysis, listing, and sales tools for small, midsize, and enterprise merchants to create and execute successful Amazon-specific marketing strategies.
With such a popular service and continued growth expected in the following months, Viral Launch…
had to learn more about their customers’ buying patterns to address the most critical business metric for all subscription-based online services: customer churn.
Their manual efforts, before Blendo, involved further limitations in these critical areas:
- Inaccurate data due to error-prone human input/output
- Outdated data difficult to compile quickly
- No visibility at an organizational level for strategic decision-making
- Time-consuming and resource-heavy manual processes were not effective or sustainable
Viral Launch needed to deliver on its product strategy and overcome churn. With customer retention having a tangible impact on the financial health of the organization, it made sense to invest in a data infrastructure.
The customer touch points
Viral Launch, has many touch points with customers along the tools to support them. These are:
- Zendesk: to create a sales funnel using our production data.
- Intercom: for messaging & ticketing.
- ChargeBee: for ease of managing the invoices and payment system.
- Google Sheets: for storing and first evaluation data.
Adding Blendo for the Solution
Viral Launch, established a data warehouse with Google BigQuery and connected it with Blendo, with no help from the IT department. At the same time, Blendo helped Viral Launch pull the required information from the various data sources.
Blendo’s ready-to-use data models combined with built-in 1-click integrations allowed Viral Launch to abandon manual processes in favor of an improved automated system leveraging data from multiple systems in far less time.
With Blendo, Viral Launch is able to dive deeper into all their marketing, acquisition and retention efforts to deliver a roadmap to overcoming their customer churn.
“Within minutes from start to finish, I had business information flowing into my Business Intelligence dashboard and was already uncovering patterns of customer churn in order to maximize retention in the future.”
– Christine McCarley, Viral Launch
How Blendo Connects everything
Product team can view and input data via the CRM, and Blendo does a great job in gathering everything in one location. With Blendo, Viral Launch syncs Zendesk, Intercom, ChargeBee and Google Sheets in their BigQuery database.
|Sync your Production data along with the rest of your business data to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
|Sync your Zendesk along with the rest of your business data to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
|Sync your Customer Engagement data along with the rest of your business data to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
|Sync your Google Sheet data along with the rest of your business data to any data warehouse. Analytics-ready data with no hassle.||Integrate Now|
Viral Launch now has a better picture, always available data, generating predictive data to answer crucial customer acquisition questions and overcame churn.
They have better insights that help them optimize their strategy. You can find more details at the Viral Launch Case Study.
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