What is my Transactional Emails Bounce Rate? Which is the Hard Bounce Rate? Which is the Soft Bounce Rate?
There are two types of bounces, “hard” and “soft” bounces. Soft bounces are usually temporary problems with email addresses which are valid. Hard bounces are from invalid email address and have to be cleaned from our email list.
*Bounce Rate: The percentage of the total emails sent that could not be successfully delivered to a recipient.
Blendo will sync all of your transactional email Mandrill data into your data warehouse properly re-modeled for it and ready to be used for your analytics purposes.
eventstable will have the following structure.
Mandrill Bounce Rate
WITH sent AS (SELECT DISTINCT date AS sent_date, count(event) over (partition BY date) FROM (SELECT event, date_trunc('day', to_timestamp(ts)) AS date FROM events_ WHERE event = 'send') t), bounced AS (SELECT DISTINCT date AS bounce_date, count(event) over (partition BY date) FROM (SELECT event, date_trunc('day', to_timestamp(ts)) AS date FROM events_ WHERE event='soft_bounce' OR event='hard_bounce') p) SELECT sent_date, (bounced.count::float / sent.count::float) * 100 FROM sent JOIN bounced ON (sent_date = bounce_date)