DoubleClick for Publishers (DFP) is an ad management tool that allows publishers to sell, schedule, deliver, and manage their ad inventory. By integrating DoubleClick for Publishers with Blendo, you will be able to analyze ready-to-use analytics friendly advertisement data in your data warehouse and your BI. Go beyond DFP’s vanilla dashboards and ask any question you want about your advertisement data. Having your DoubleClick for Publishers data in the same data warehouse as your marketing, support, and sales will help you get a holistic understanding of your ad spend, marketing ROI, and business performance. Drill down to your data from your advertisements, see how each ad performs, uncover if it converts new users, understand how they engage with your products or if they churn.
Build a data infrastructure up and running in minutes with Blendo as your DoubleClick for Publishers ETL tool and no technical effort.
Save hours per day for pulling and modeling data. Blendo provides you with analytics-ready data in your data warehouse so you can focus on building a comprehensive view of your business.
Get accurate data with fault-tolerant architecture that helps you get your DoubleClick for Publishers data consistently to your data warehouse and BI tool with no loss.
Use your business data as a true strategic advantage and improve data quality by automating data acquisition and zeroing maintenance. Blendo integrates with major business intelligence software solutions, such as Sisense, Looker, Chartio, and Tableau, so you can easily and quickly integrate whatever business intelligence tool you use.
Have all data sources available for your analytics team to understand the factors that affect your business metrics like churn. Integrate all your data sources at once with zero maintenance or effort.
Import your ad campaigns' data into your data warehouse, or select only the specific resources you need. Get analytics-ready data into your data warehouse with the click of a button and without any scripting or coding.
Understand how much you spend, analyze your ad campaign performance and drill down to the individual ad level. Combine data with other ad networks' data and get a grip of your Marketing ROI.
Combine data with ad spend from different channels, sales data from your CRM, billing, or support data, and discover, which channels and campaigns bring revenue and leads to you.
Getting started is easy. First, connect a data warehouse as a Destination. Then, add DoubleClick for Publishers as a Data Source. Blendo will import any information from your Source and load it into your data warehouse. We do the heavy lifting so you can focus on building your product and amazing your customers.
If you have any issues whatsoever with your DoubleClick for Publishers integration, Blendo is here to help! We provide detailed documentation on setting up your integration and troubleshooting.